Soccer...2018!
Biggest among sporting events Soccer World Cup brings abundance of commerical interests right from big global businesses with millions of people watching the games starting with Russia vs Saudi Arabia opener on June 14th 2018 till July 15th final soccer match, The Trade Desk did a new study on what brands can learn on demographic details of spectators.
Trade Desk used third-party data analytics to check people's browsing habits across different categories, the data collected can be used by different brands to target right audience based on geographical location and interests includes Japan, U.S., Australia, U.K., South Korea, Mexico, Spain and Germany and the outcomes are attractive.
For example, like in case of U.S., Georgia, Massachusetts, California and Washington are the places most soccer fans live and data shows their interests includes pet insurance, grunge fashion, basketball and horror movies.
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